The Perfect Sales Call
Imagine a tool that not only enables your sales force to
make many more calls per day but also multiplies
the effectiveness of each and every call.
"There's no getting around it... in order to succeed or even survive in today's world you have to get the attention of a lot of very busy people. To help you do that, we've created a sales tool to get their attention, get them engaged and start them moving in your direction. We call this tool an Easy Sell Page and, nowadays, it's the only thing we build for our customers. It's inexpensive, quick to set up and easy to manage.
"Review the bullet item benefits below then listen to my 9-minute audio seminar farther down this page to learn what an Easy Sell Page (ESP) is and how to use it to your maximum advantage. After that, visit the three ESP examples to see how each of these companies is putting its ESP to productive use. Finally, I invite you to download my FREE 60-page e-book entitled, "The Perfect Advertisement." It'll show you how to create an advertising strategy so compelling that even mildly-interested people will respond to every ad you run.
"If you have any questions about how to use an Easy Sell Page (ESP) in your specific situation, call me on my direct, toll-free line at 800-411-2267 or send a message to me at gary@marketingfirst.com."
The Main Benefits of an ESP: No Work - Low Cost - Big Returns Super efficient, non-threatening delivery of your sales presentation
means a lot of people will have your full story before they decide.
This breakthrough sales tool...
● Makes it easy for your sales people to increase their call rate;
● Carries a non-threatening and super convenient call to action;
● Solves the problem of indirect sales and committee buying decisions;
● Makes it easy for each prospective customer to get your full story;
● Delivers a consistent sales presentation 100% of the time;
● Is VERY cost effective and completely flexible;
● Can be used in conjunction with direct mail;
● Eliminates initial sales resistance;
● Involves no work on your part; and
● Lowers your printing costs.
An Easy Sell Page is a managed, month-to-month web-based service that costs only 83 cents a day (see ESP Price List). The secret is a special format that makes it quick and easy for you and your staff to manage all of your content and easy for your target audience to find the information you want them to have.
Not only is navigation around the page as simple as it gets, but nearly all of your pre-sales information can be "taken away." Just as you would distribute sales literature through the mail, from a trade show booth or in a meeting, all of your information can be viewed and printed from your ESP through the use of PDF files. Even confidential information (price lists, etc.) can be distributed to a limited audience using the ESP password feature.
Compared to a multi-page, conventional website, with its design issues and distracting, irrelevant information, your ESP's low cost and high productivity will provide huge leverage for every dollar in your budget.
World Wide Stone Corporation uses their ESP for super efficient trade show follow up. The photograph of their trade show booth at the top of their page reminds show attendees about their visit with World Wide and the benefits World Wide has to offer. Everything that was available in their booth (videos, displays and printed information) is available on this page. As such, it serves as a 24/7 virtual booth for use throughout the year. Their ESP also does double duty providing a consistent sales presentation for their dealers. The 8-minute video that documents their quarry operation and manufacturing process supports their claim as the quality leader in their industry.
Iwanit Products manufactures swimming pool maintenance products. They use their ESP for the same type of trade show support and follow up as World Wide Stone Corporation. But, if you scroll farther down the page, you’ll see several product demonstration videos because this ESP also helps train their sales reps who are located all over the country. Since all of their products are either patented or patent pending, their dealer price list is not password protected.
Lam-Hammer, Inc. invented and manufactures a tool that makes it easier to install wood and laminate flooring. An important sales channel for them is do-it-yourself homeowners who respond to their magazine ads. They have a typical, multi-page company website, but they wanted something totally focused on converting ad responders into customers. They have a wonderful demonstration video that does a great job selling their product, so we placed it right at top of their page. It pretty much tells their whole story.
