"Many a small thing has been made large by
the right kind of advertising." - Mark Twain
The right kind of advertising delivers a message built around what interests your audience, then wraps it in curiosity, because one thing is never in doubt...a curious person always wants to know more.
Your money is made during the critical first 2 or 3 seconds. If you begin by hyping yourself or what you sell, you'll be paying good money to drive away the very people you need to attract.
"Selfish Advertising" makes success relatively easy during this tiny 2- or 3-second window of opportunity. And even better, it usually costs less... sometimes a lot less and that opens up your options.
COMPLETE INFO, BEFORE & AFTER EXAMPLES
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