<p>Specializing in optimizing the first words they see because that's where the money is!</p> <p>Specializing in optimizing the first words they see because that's where the money is!</p>
HomeWhat's In This For Me?Mobile FriendlyContact
(Home)What's In This For Me?Mobile FriendlyContact

No matter how smart you are, you won’t
be able to answer this question…

"Over the past 12 months, how many people
almost became new customers of yours?"

They were the ones who searched online for your
type of business but didn’t click on your Google listing.

Or, they were the ones who did click on your listing and
landed on your website but quickly bounced away.

So, what happened? What went wrong during
those vital, first few seconds?

What did they need to see that wasn't there?
_______________________________________________________________________

No matter how smart you are, you won’t be able to answer this question...

"Over the past 12 months, how many people almost became new customers of yours?"

They were the ones who searched online for your type of business but didn’t click on your Google listing.

Or, they were the ones who did click on your listing and landed on your website but quickly bounced away.

So, what happened? What went wrong during those vital, first few seconds?

What did they need to see that wasn't there?


Dear Fellow Business Owner,

I’ll get right to the point…each of the scenarios in the headline above is a critical point of first contact with members of your target audience…and each one performs a crucial new-customer function, which is to hang onto your audience and entice them into taking their first step in your direction.

And, here’s the tough part…the goal in each scenario must be accomplished in the first few seconds – in about 3 seconds to be more precise.

A Dangerous and Tiny Flicker of Time
Of Extreme Importance to Your Bottom Line

I refer to this 3-second flicker of time as very dangerous territory, because, in our online world, this is when you are most vulnerable. If success doesn’t happen right then and there, it’s not going to happen at all because, in the blink of an eye, most of your impatient audience has moved on…they’ve vanished.

Winning Your Own Numbers Game

Any sales situation is a numbers game and losses along the way are natural. The saying, “You can’t win them all,” applies here. The way to deal with this reality is to maximize your gains by minimizing these losses, as people move into and through your new-customer process.

Online Search...Both a Gift and a Challenge

Online search has an advantage over conventional advertising because people arrive at the front end of your sales process in a positive frame of mind. They’re actively searching for what your business has to offer.

The way to keep this momentum going is to remove any barriers to their progress and give them what they’re seeking at each step along the way.

This will make it easy and comfortable for them to continue moving in your direction. And, that’s the challenge. Luckily, it’s not as difficult as you might think.

Turning a "Wrong" into a "Right"

The purpose of this website is to point out exactly what went wrong during those critical first few seconds and how to make it right, so you can grow your bottom line.

Review the content on this site with these two questions in mind...

1. What is the immediate value to your business of each new customer that you bring in?

2. How many of these new customers are slipping away right now?

Do this next…

Review the information introduced in the following two bullet points. The first one one offers guidance on quickly engaging your audience during those critical first few seconds in your new-customer process and the second one addresses the importance of being truly compatible with our mobile-dominated world.

  • “What’s in this for me?” – This question has been the bedrock principle of attracting and engaging an audience since the dawn of advertising. Whether it’s your Google listing or your web-page headlines, learn how to answer this question and also how to combine it with one of the most powerful forces in nature to draw people in like a huge magnet.  
  • Why should "Mobile-Friendly" be a top business priority?Read this summary of Google’s new fascination with loading speed on smart phones and how it’s currently affecting your business. This goes beyond the use of the phones themselves because it may affect your Google ranking. Also, included are two links to test your site with Google right now.

In Advertising (and that's what this is)...
Better Words = Better Results

Your Google listing and the headlines on your web pages are actually advertisements, performing the age-old advertising function…that is, they entice people to take the next step, whether it’s clicking on a link or simply reading further and remaining engaged.

In Google listings and web page headlines…words are about all we have to deliver our initial message. Since all words do not have the same impact, doesn’t it make sense that some words are better than others…and will deliver better results?

The Billboard Comparison

Imagine you’ve spent good money to purchase space on a giant, roadside billboard to advertise and promote your business. Now that you have that space, what are you going to say up there? What message are you going to put out there to get a good return on your investment? And, how important is that message to your bottom line?

Now, substitute your website for that huge billboard...the process is the same. No matter how beautiful or slick your website may be, it won't bring in business if your message doesn't quickly grab the attention and motivate the people who "drive by." 

"Game On" Instead of "Game Over"

What I specialize in is helping business owners develop words that trigger action during those critical first few seconds, when the whole situation is most vulnerable to a total loss.

If people don’t click on your Google listing or if they’re not motivated to browse around after reading the headlines on your web pages, it’s game over…time and money wasted.

Competing With Their Busy Lives

The words in your Google listing and the words in the headlines on your web pages must be able to...

1. Pull members of your audience away from their busy lives;

2. Lure them away from your competition; and...

3. Have them focus on you so they respond to your wishes.

Become a Master

Think about this…several seconds ago, they weren’t even aware of your existence. Now, several seconds later, you’ve caught their attention and motivated them to take their first step to learn more about you. Soon, you will become a master of this technique.

Up to Speed but Need Help?

If you followed and read the content linked from each of the bullet points above, you’re pretty much up to speed on how to win your own numbers game.

If you’re time-stressed or otherwise need support creating words that will motivate your audience to take immediate action, I will help you optimize those critical first few seconds…because...I'll say it again...that’s where the money is.

Flat-Fee Price List

I work on a flat-fee basis. This avoids the bottomless pit of hourly billing by giving customers an idea, up front, of the costs involved.

Based on this flat-fee approach, I’ve developed a project-oriented price list. As you will see, it’s focused on the things presented here, as well as some additional items. Review Price List…

Feedback is Important

Thank you for visiting. If you have questions or requests about anything here, send me a message. As you well know, visitor feedback is important. Go to Contact Page.

Sincerely,

Gary Blackman
gary@marketingfirst.com

Dear Fellow Business Owner,

I’ll get right to the point…each of the scenarios in the headline above is a critical point of first contact with members of your target audience…and each one performs a crucial new-customer function, which is to hang onto your audience and entice them into taking their first step in your direction.

And, here’s the tough part…the goal in each scenario must be accomplished in the first few seconds – in about 3 seconds to be more precise.

A Dangerous and Tiny Flicker of Time
Of Extreme Importance to Your Bottom Line

I refer to this 3-second flicker of time as very dangerous territory, because, in our online world, this is when you are most vulnerable. If success doesn’t happen right then and there, it’s not going to happen at all because, in the blink of an eye, most of your impatient audience has moved on…they’ve vanished.

Winning Your Own Numbers Game

Any sales situation is a numbers game and losses along the way are natural. The saying, “You can’t win them all,” applies here. The way to deal with this reality is to maximize your gains by minimizing these losses, as people move into and through your new-customer process.

Online Search...Both a Gift and a Challenge

Online search has an advantage over conventional advertising because people arrive at the front end of your sales process in a positive frame of mind. They’re actively searching for what your business has to offer.

The way to keep this momentum going is to remove any barriers to their progress and give them what they’re seeking at each step along the way.

This will make it easy and comfortable for them to continue moving in your direction. And, that’s the challenge. Luckily, it’s not as difficult as you might think.

Turning a "Wrong" into a "Right"

The purpose of this website is to point out exactly what went wrong during those critical first few seconds and how to make it right, so you can grow your bottom line.

Review the content on this site with these two questions in mind...

1. What is the immediate value to your business of each new customer that you bring in?

2. How many of these new customers are slipping away right now?

Do this next…

Review the information introduced in the following two bullet points. The first one one offers guidance on quickly engaging your audience during those critical first few seconds in your new-customer process and the second one addresses the importance of being truly compatible with our mobile-dominated world.

  • “What’s in this for me?” – This question has been the bedrock principle of attracting and engaging an audience since the dawn of advertising. Whether it’s your Google listing or your web-page headlines, learn how to answer this question and also how to combine it with one of the most powerful forces in nature to draw people in like a huge magnet.  
  • Why should "Mobile-Friendly" be a top business priority?Read this summary of Google’s new fascination with loading speed on smart phones and how it’s currently affecting your business. This goes beyond the use of the phones themselves because it may affect your Google ranking. Also, included are two links to test your site with Google right now.

In Advertising (and that's what this is)...
Better Words = Better Results

Your Google listing and the headlines on your web pages are actually advertisements, performing the age-old advertising function…that is, they entice people to take the next step, whether it’s clicking on a link or simply reading further and remaining engaged.

In Google listings and web page headlines…words are about all we have to deliver our initial message. Since all words do not have the same impact, doesn’t it make sense that some words are better than others…and will deliver better results?

The Billboard Comparison

Imagine you’ve spent good money to purchase space on a giant, roadside billboard to advertise and promote your business. Now that you have that space, what are you going to say up there? What message are you going to put out there to get a good return on your investment? And, how important is that message to your bottom line?

Now, substitute your website for that huge billboard...the process is the same. No matter how beautiful or slick your website may be, it won't bring in business if your message doesn't quickly grab the attention and motivate the people who "drive by." 

"Game On" Instead of "Game Over"

What I specialize in is helping business owners develop words that trigger action during those critical first few seconds, when the whole situation is most vulnerable to a total loss.

If people don’t click on your Google listing or if they’re not motivated to browse around after reading the headlines on your web pages, it’s game over…time and money wasted.

Competing With Their Busy Lives

The words in your Google listing and the words in the headlines on your web pages must be able to...

1. Pull members of your audience away from their busy lives;

2. Lure them away from your competition; and...

3. Have them focus on you so they respond to your wishes.

Become a Master

Think about this…several seconds ago, they weren’t even aware of your existence. Now, several seconds later, you’ve caught their attention and motivated them to take their first step to learn more about you. Soon, you will become a master of this technique.

Up to Speed but Need Help?

If you followed and read the content linked from each of the bullet points above, you’re pretty much up to speed on how to win your own numbers game.

If you’re time-stressed or otherwise need support creating words that will motivate your audience to take immediate action, I will help you optimize those critical first few seconds…because...I'll say it again...that’s where the money is.

Flat-Fee Price List

I work on a flat-fee basis. This avoids the bottomless pit of hourly billing by giving customers an idea, up front, of the costs involved.

Based on this flat-fee approach, I’ve developed a project-oriented price list. As you will see, it’s focused on the things presented here, as well as some additional items. Review Price List…

Feedback is Important

Thank you for visiting. If you have questions about anything here, you can Call Now or Text Now or use the Contact page to send along your questions or requests. As you well know, visitor feedback is important.

Sincerely,

Gary Blackman
gary@marketingfirst.com