<p>Before anything else, people want to know, What's in this for me...right now? Marketing First - How to Get More New Customers</p> <p>Before anything else, people want to know, What's in this for me...right now? Marketing First - How to Get More New Customers</p>
HomeWhat's In This For Me?Mobile Friendly(Bullet-Point Summary)Price ListContact
HomeWhat's In This For Me?Mobile Friendly(Bullet-Point Summary)Price ListContact

Bullet-Point Summary

“If you have something important to say,
for God’s sake, start at the end.”
- Sara Jeannette Duncan (1862 – 1922)


Dear Fellow Business Owner,

What do they always say? “What’s the bottom line?” or “Cut to the chase!”

Okay, here we go, but first…these remarks…

Smart marketers always stay current with the evolving realities of efficiently reaching their target audience. In today’s world, that means becoming totally compatible with nearly everyone’s device of choice…smart phones.

Super-convenient internet access is literally in everyone’s pocket or already in their hand. For the growing majority of website visitors in nearly every industry, using their phone to check something or learn more is a reflex.

This has turned web development around 180 degrees, which means the best strategy is having a mobile-friendly website with mobile-specific content delivered on a very fast platform.

To retain your mobile audience, speed matters…a lot. It matters to your impatient audience and it also matters to Google, which now rates all websites using their mobile criteria. Learn more (and also test your site) on the Mobile Friendly page.

While still important, your desktop version should be a secondary priority. A mobile-first website works fine in a desktop environment. The opposite scenario (assuming a “responsive” desktop website is good enough) is obsolete and reduces your click-through rate right off the bat.

So, here’s my message summarized in
5 bullet points and a two-scenario flow chart…

  • People search for benefits, not companies. It only takes an instant to sell a benefit. At the very least, it takes minutes of browsing for a visitor to warm up to your company.  
  • When people search for something online and they are presented with a vertical list of results, they start scrolling. They do not read…they scroll and scan. And, while scrolling and scanning, they decide whether to select (click on your listing) or reject (keep scrolling). If they click, your site must load very quickly to support their very short attention span.  
  • “Select or reject” is a casual process for them, but critical for you because “select” is their first step in your direction and “reject” means they’re gone. It all happens in an instant so the first words they see are absolutely critical!  
  • If they click and land on your site, the scan-and-decide (select-or-reject) process starts all over again. If they see something in your opening content that interests them (main headline, subheads, etc.), they may stick around and browse further into your content…if not then – poof! – they’re gone. Once again, the first words they see are absolutely critical!  
  • The most basic motivation for every member your audience is “What’s in this for me, right now?” To grow your bottom line, the words in your Google listing and the first words on your website must answer that question in an instant. You can’t sell them if you don’t engage them. Learn more on the What's In This For Me? page.

 


Surviving Your Most Dangerous Online Moment

The most dangerous territory on the web is the first few seconds because that’s when you are most vulnerable. If it doesn’t happen right then and there, it’s not going to happen at all. If people don’t quickly see a clear benefit, they’ll drop you like a hot potato and move on (instant death).

This is why I specialize in helping business owners succeed during those critical first few seconds…first by triggering audience curiosity with an engaging call to action in their Google listing, then by continuing the story to satisfy audience curiosity with the opening content on their website. 

Increased success during these vital few seconds…this dangerous flicker of time…is the key to growing your bottom line, because that’s where the money is. No clicks…no money. Better words…more clicks. More clicks…more money. Learn more about this on the Home Page

Sincerely,

Gary Blackman
gary@marketingfirst.com

P.S. The content in your Google listing and on your website may not seem like advertising but that’s exactly what it is. In both cases, you are persuading people out there in the world with a tempting invitation to approach your business and become a customer.

The most productive bit of magic in your new-customer process is to have human nature working for you, instead of against you. Going with the flow is the path of least resistance and it’s a much better use of your time and money than swimming upstream. The following quote from advertising genius Howard Luck Gossage captures it quite well in 14 words.

“People don’t read ads. They read what interests them
and sometimes it’s an ad.”

Home Page
What's In This For Me?
Mobile Friendly
Price List
Contact


Bullet-Point Summary

“If you have something important to say,
for God’s sake, start at the end.”
- Sara Jeannette Duncan (1862 – 1922)


Dear Fellow Business Owner,

What do they always say? “What’s the bottom line?” or “Cut to the chase!”

Okay, here we go, but first…these remarks…

Smart marketers always stay current with the evolving realities of efficiently reaching their target audience. In today’s world, that means becoming totally compatible with nearly everyone’s device of choice…smart phones.

Super-convenient internet access is literally in everyone’s pocket or already in their hand. For the growing majority of website visitors in nearly every industry, using their phone to check something or learn more is a reflex.

This has turned web development around 180 degrees, which means the best strategy is having a mobile-friendly website with mobile-specific content delivered on a very fast platform.

To retain your mobile audience, speed matters…a lot. It matters to your impatient audience and it also matters to Google, which now rates all websites using their mobile criteria. Learn more (and also test your site) on the Mobile Friendly page.

While still important, your desktop version should be a secondary priority. A mobile-first website works fine in a desktop environment. The opposite scenario (assuming a “responsive” desktop website is good enough) is obsolete and reduces your click-through rate right off the bat.

So, here’s my message summarized in 5 bullet points…

  • People search for benefits, not companies. It only takes an instant to sell a benefit. At the very least, it takes minutes of browsing for a visitor to warm up to your company.  
  • When people search for something online and they are presented with a vertical list of results, they start scrolling. They do not read…they scroll and scan. And, while scrolling and scanning, they decide whether to select (click on your listing) or reject (keep scrolling). If they click, your site must load very quickly to support their very short attention span.  
  • “Select or reject” is a casual process for them, but critical for you because “select” is their first step in your direction and “reject” means they’re gone. It all happens in an instant so the first words they see are absolutely critical!  
  • If they click and land on your site, the scan-and-decide (select-or-reject) process starts all over again. If they see something in your opening content that interests them (main headline, subheads, etc.), they may stick around and browse further into your content…if not then – poof! – they’re gone. Once again, the first words they see are absolutely critical!  
  • The most basic motivation for every member your audience is “What’s in this for me, right now?” To grow your bottom line, the words in your Google listing and the first words on your website must answer that question in an instant. You can’t sell them if you don’t engage them. Learn more on the What's In This For Me? page.

Surviving Your Most Dangerous Online Moment

The most dangerous territory on the web is the first few seconds because that’s when you are most vulnerable. If it doesn’t happen right then and there, it’s not going to happen at all. If people don’t quickly see a clear benefit, they’ll drop you like a hot potato and move on (instant death).

This is why I specialize in helping business owners succeed during those critical first few seconds…first by triggering audience curiosity with an engaging call to action in their Google listing, then by continuing the story to satisfy audience curiosity with the opening content on their website. 

Increased success during these vital few seconds…this dangerous flicker of time…is the key to growing your bottom line, because that’s where the money is. No clicks…no money. Better words…more clicks. More clicks…more money. Learn more about this on the Home Page.

Sincerely,

Gary Blackman
gary@marketingfirst.com

P.S. The content in your Google listing and on your website may not seem like advertising but that’s exactly what it is. In both cases, you are persuading people out there in the world with a tempting invitation to approach your business and become a customer.

The most productive bit of magic in your new-customer process is to have human nature working for you, instead of against you. Going with the flow is the path of least resistance and it’s a much better use of your time and money than swimming upstream. The following quote from advertising genius Howard Luck Gossage captures it quite well in 14 words.

“People don’t read ads. They read what interests them
and sometimes it’s an ad.”

Home Page
What's In This For Me?
Mobile Friendly
Price List
Contact